Marcia Woon Choy
Born in St. Andrew Jamaica, she has studied, worked and lived in Jamaica and is a proud product of Jamaica’s educational system, having obtained her Bachelor of Science Degree, Post–Graduate Diploma in Management Studies, and Executive Master of Business Administration with Distinctions from the University of the West Indies.
Her business career spans Airline Management with our prior national airline, Air Jamaica Ltd. She then immersed herself in an exciting and rewarding career with Citigroup Jamaica, which lasted 15 years during which she was a Vice President and Global Transaction Services Business Head (GTS), leading sales, relationship management, product development and customer service teams.
She is the CEO and founder of MWC Associates Ltd. a consulting and training company which she founded in 2007. In 2010 she became the owner of the first franchise in Jamaica of ActionCOACH, the World's Leading Business and Executive Coaching Firm headquartered in Las Vegas, with franchises in over 90 countries. In 2014, she bought the license to operate the ActionCOACH Jamaica Firm with exclusive rights to the Jamaican market. She is currently ranked in the top five per cent of ActionCOACH business coaches in the world, is a Certified Business,CEO & Executive Coach, a Master Coach and Global Trainer.
A powerful and persuasive presenter and motivational speaker, she has inspired thousands of business owners and their teams to achieve higher levels of excellence for their businesses and themselves. She has the distinction of having her firm’s Jamaican clients consistently wins awards internationally over the years, as well as leading her own firm to win multiple ActionCOACH Global and Regional Awards for their Coaching programmes. She has also had two of her clients win the JCC Best of Chamber Medium Enterprise Award in 2024 and 2025.
She is also a Maxwell Leadership Team Speaker, Trainer and Coach, trained by Marshall Goldsmith (the world number one Executive Coach), and a Licensed Engage and Grow Team Engagement Coach. Her interest in helping the youth to become entrepreneurs led her to have herself and her coaches become certified as YESS (Young Entrepreneur Smart Start Business Basics Programme) Coaches for the ActionCOACH Global foundation.
She also serves on the Membership and Fund-Raising Committee of The Jamaica Chamber of Commerce. She currently serves as the Vice-Chairman of the ActionCOACH Global Foundation. Devoted to her family and extended family locally and overseas, she is a Christian and a member of the Transformed Life Church.
